What is Drupal?
Well, what is it? What is Drupal? This is a question I get quite a lot when I tell people what we do as a company. I did have a look around the web for a suitable explanation or "elevator pitch" to arm myself when I get this question again, and I'm surprised to find that a lay-person's answer is lacking. Most of the answers I found, including the one on Drupal.org and Acquia's website are slightly tech-slanted. They contain jargon like "open source", "content" (yes, that is jargon too), "CMS" and "platform".
So how do you tell, say a book author or gardener (who are not tech savvy), what Drupal is? Of course, the answer to "What is Drupal" depends on who's asking the question. Here's my attempt at answering it for the 'person on the street':
Drupal allows you to create websites for free without requiring you to have any technical knowledge or experience.
Too generic? Yes it is. But at least you don't lose people right within your first sentence. It sells the benefit clearly (I hope) to start with. If they are still interested, you can continue with further insight and explanations. Like:
You can do all kinds of things with it out of the box, like having a blog, or publishing your own writings, or sell things online, or create a social network like Facebook.
And then:
If your Drupal website becomes successful, you can extend it yourself to include other features, or hire any Drupal programmer to do it for you.
What do you think? Too simplistic? Too misleading?
If you are Drupal professional, how would you answer the question "What is Drupal"?